On March 27, 2025, at the headquarters of Arobid Technology Joint Stock Company, a strategic cooperation agreement was officially signed between Arobid and Dong Nam Advertising & Trade Promotion Joint Stock Company.

Representatives of the two companies sign the cooperation agreement (Photo: Arobid)

A Synergistic Alliance Between Two Industry Leaders

Dong Nam is one of Vietnam’s leading organizers in trade exhibitions and promotions, with over 16 years of experience. The company has successfully connected thousands of domestic and international businesses through large-scale events. With its strengths in event organization, a broad client network, and deep market insight, Dong Nam plays a vital role in facilitating trade and creating sustainable business opportunities.

Meanwhile, Arobid is a pioneer in developing 3D digital exhibition platforms and B2B e-commerce solutions in Vietnam, operating three strategic platforms:

• B2B Marketplace - an e-commerce platform connecting local and global enterprises
• TradeXpo - a professional digital exhibition platform for businesses
• Goods For Good - a marketplace for green and community-focused products

This partnership will fully leverage the strengths of both parties: Arobid will provide digital solutions and technological infrastructure, while Dong Nam Promotion will expand its network of participating businesses and enhance the value of exhibitions. Dong Nam will help connect partners, exhibitors, and visitors to Arobid’s core platforms. The collaboration not only strengthens Arobid’s brand presence in target markets but also opens up numerous new trade opportunities—supporting Vietnamese businesses in reaching global markets, optimizing promotion costs, and ensuring sustainable growth.

Mr. Nguyen Van Dung, Vice Chairman of Ho Chi Minh City People's Committee, speaks at the signing ceremony (Photo: Arobid)

A Shared Vision for Growth

At the signing ceremony, representatives from both companies affirmed their commitment to a long-term partnership, ready to work together in redefining the exhibition experience - from traditional formats to hybrid models that flexibly meet evolving consumer trends, customer behavior, and cross-border connectivity demands.

Mr. Tran Van Chin – Chairman of Arobid – delivers a speech (Photo: Arobid)

“We believe this partnership will help create a comprehensive exhibition ecosystem - where technology, commerce, and trade are more seamlessly and effectively connected than ever,” said Mr. Tran Van Chin, Chairman of Arobid, at the signing ceremony.

The VPPE Exhibition takes place from May 7–9, 2025 (Photo: Arobid)

Under the agreement, Arobid will partner with Dong Nam to implement a digital exhibition model at the Vietnam Paper and Packaging Exhibition (VPPE) 2025, taking place from May 7-9, 2025. This will be one of the leading industry events in Vietnam to apply advanced digital exhibition technology, enabling seamless online interaction between exhibitors and buyers-without limitations on time or geography.